Media Monitoring Methodology
The methodology employed for the media monitoring is both quantitative and qualitative. The quantitative component of the monitoring consists of a content analysis of a representative sample of media outlets. Radio, television and newspapers will all be included in the sample and will be monitored on a daily basis.
Broadcast media
Radio and television will be monitored during peak time viewing hours and will include monitoring of all programming within this time framework. The programmes will be timed by the monitors in order to measure the access that each candidate and political party receive on each of the channels. Furthermore, the kinds of coverage each candidate receives will be complemented with an assessment of the tone of the coverage received based on a scale of negative, neutral and positive. The monitoring will also assess balance and tone of news and current affairs programmes to assess the extent they provide adequate coverage of the candidates.
Print media
Newspapers will be monitored daily to assess the range of coverage of the candidates and parties standing for election. The content will be categorised into the following pages: religion, culture, business, arts and entertainment, election specials, front page, foreign news pages, politics, local affairs, foreign affairs, sport and others. The format of the news coverage will also be categorised based on: article, editorial comment, photos, paid advertisements and cartoons. As in the case with broadcast media the tone, access and balance of the coverage of the candidates will be assessed during the media monitoring.
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